Since the beginning of digital marketing, email marketing has been one of the most effective types of marketing. Email marketing is a type or part of digital marketing which uses email as a medium of marketing. It is the most important form of digital marketing even after several years of online marketing strategies.
Statista earlier predicted that the number of email users would be half of the world’s population. Hence, the use of email marketing for business growth becomes vital. Right email marketing strategies open up many new business opportunities for companies or marketing enthusiasts.
The benefits of email marketing include brand awareness, building strong customer relationships, improving business engagement and increasing the number of leads and sales. Every top company knows that effective email marketing is correlated with better revenue and return on investments.
The primary objective of email marketing is building strong relationships with customers in turn leads to many sales over time. Each email is sent to budding customers with a proper agenda of driving more sales and clicks to the website and product views.
Mail Relay is one such tool that helps companies build a strong client base to grow their business and help them reach more people. Many tools are there among them one tool is outshining especially in the last few months.
6 Ways to Increase Sales
There are many ways to increase sales and one of the most effective techniques is email marketing, which helps an organisation to boost their sales or revenue:
Write an Appealing Subject Line
The subject line is the first thing that customers see in a new letter or a news article sent through email. As we know email marketing is vital for recipients who receive inboxes. Before sending emails, the users should know how to frame a well-written article, with an enticing and intriguing subject line exploring the importance of email further. Marketing research by MarketingSherpa reports that 6-7 percent of marketers believe that writing relevant content with click-bait subject lines must match with the strategic goal and be achieved through email marketing.
Hence, one thing is important from here, i.e., to draft a perfect and right subject line that influences the receiver to open the email. The best way to do this is to avoid words that trigger the recipient’s spam filter such as ‘Help’, ‘Free’, ‘Percent Off’ and any other such words.
Include A Clear and Simple Call-To-Action
A perfect email contains a call to action which is the difference between a random unproductive and successful email campaign. Always try to draft simple emails and not confuse your recipients.
There should be only one call to action in your email and make sure that the key content should be at the upper end of the email. The reader shouldn’t think much about the intent of your email. A good call-to-action is the one which will let the user know what he is clicking and the subject matter of your email.
Optimise Your Email for Handheld Devices and Mobiles
The trend of the day is mobile marketing which is expected to dominate significantly. So, as nearly everyone has access to their emails through mobile and handheld devices, always make sure that your emails are properly optimised for mobile viewing.
A reader opens mail either on his computer/laptop or on his mobile device. Both hold special significance and as users are now more centric on mobile applications, hence your email should be drafted in a way which is effective for the users. Mail should be clear and concise. Hence always check your email on mobile devices as well before sending it to the users.
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Send Your Emails at the Right Time
There is always a right time to do certain things and sending email is one of them. Research has found that the opening times of your days beginning with emails are different as compared to others. Many people further try to increase sales with email marketing.
According to experts, the best days to send emails for marketing purposes are Tuesdays and Thursdays. It is believed that people generally remain at work these days and there are more chances to open emails as compared to other days.
On the other end, in the B2C segment of the market, readers behave differently as there is no set time. These people can check their emails anytime throughout the day.
The best thing that you can do is to track your results by posting content on different dates and times and then analyse what works best for you.
Landing Page for Email Campaign
“Landing pages live separately from your website and are designed to receive campaign traffic,” claims The Landing Page Course. As we’ll see, this division makes analytics, reporting, and testing easier and enables them to concentrate on a single goal.
Conduct A/B Testing
A/B testing is the most effective method of optimising your Open Rate and CTR (Click-through rate). Experimenting with various styles, subject lines, and contents is always advised to determine what is most effective for your email marketing.
Send out two copies of the same campaign, if possible, to see what may be adjusted to enhance the performance of your email marketing.
“A/B testing can enable you to make careful, focused changes to improve your conversion rates,” claims Neil Patel.
Conclusion
An excellent strategy for expanding an internet business’s clients and revenue is email marketing. Conversions may be greatly increased by using it to target individuals with pertinent information about the things they are interested in purchasing. It’s one of the least expensive marketing tactics out there and is simple enough for almost anybody to execute. Thus, think about utilising email marketing if you want to start seeing an increase in revenue.
